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| # | 英语 | 汉语 | |
|---|---|---|---|
| 1 | nothing is set in stone | nothing is decided | |
| 2 | half-baked ideas | a stupid or impractical idea or suggestion | |
| 3 | mascot | 吉祥物 | |
| 4 | tagline | 口号，标语，slogan | |
| 5 | brand equity | 品牌价值 | |
| 6 | pour cold water over | 泼冷水 | |
| 7 | endorsement | 宣传，代言 | |
| 8 | on the right track | 在正确的道路上 | |
| 9 | generate lots of buzz | 引起轰动，引起热议 | |
| 10 | icing on the cake | 锦上添花 | |
| 11 | an arm and a leg | a lot of money | |
| 12 | plug our product | 大肆宣传，为...大做广告 | |
| 13 | twist one's arm | convince sb. | |
| 14 | run with the idea | proceed with the idea | |
| 15 | flesh it out | add more detail to it,充实细节 | |
| 16 | touch base with | 和...联系 |